Keystone News

Partnering With A Warehouse Distributor: A Recipe For Growth

Wholesalers serve as an integral partner in the traditional three-step distribution model within the specialty auto products market space. Their role is to facilitate business relations between the manufacturing community and retailers and restylers, connecting those they serve with the purchasing power of end consumers. As business builders, the goal of any wholesale distributor is to enhance the purchasing experience for customers by providing access to comprehensive inventory levels, a reliable logistics and delivery system, dependable technological tools and friendly, knowledgeable customer support.

But there is one thing that all players in the automotive aftermarket need in order to be successful — consumer demand. Fortunately, 2014 was a strong year in the automotive industry, up 5.8 percent in sales in comparison to 2013, with predictions standing tall in 2015. According to Reuters, “U.S. auto sales will end the year strongly, as December sales will be 10.4 percent higher than a year ago. U.S. auto sales will hit 17 million in 2015 for the first time since 2001,” said representatives of JD Power & Associates and LMC Automotive. These statistics paint a positive picture for wholesale distribution channels, allowing for stronger, more aggressive investments in inventory, infrastructure, programs and people.

Depth And Breadth Of Inventory

Whether in business as an independent storefront or installation center, a national or regional auto parts chain, or an e-commerce seller, a wholesale distributor has the key manufacturing relationships that offer access to thousands of brands and an even more impressive portfolio of products. Keystone Automotive Operations, Inc., one of the largest and leading wholesale distributors in the specialty auto products market space, stocks products from more than 800 manufacturers and 300,000-plus SKUs to best serve the needs of its customers. These manufacturers and product categories are organized into market segments, which are managed by a team of automotive experts who execute first-to-market initiatives — including new lines, new products and new applications — monitor regional and national trends, as well as forecast and analyze product demand to maintain high service levels, so customers have the ultimate product fulfillment experience. Wholesale distributors do the legwork so manufacturers can focus their efforts on filling the pipeline with innovative product development, and retailers and installers can fulfill customer demand while growing their businesses.

Logistics And Delivery

In an environment where end consumers have various online and brick-and-mortar options available to them, all wholesale distributors understand the importance of capturing demand. Consistent, dependable delivery and customer service is of immense importance to help retailers and restylers close the sale at the point of a customer purchase.Keystone has developed a robust and sophisticated logistics system that operates via highly reliable and route-based fulfillment networks. Its six warehouses and nearly 50 cross-dock locations are strategically positioned throughout the country to best meet the delivery demands of customers throughout North America. Keystone customers have the greatest variety of product selection, enjoy later product order cut-off times and earlier deliveries, as well as experience personalized driver delivery, returns and pick-ups. Doing business with a wholesale distributor ensures you have the product you need, when you need it most — no matter how large or small the order is. Retailers are able to better manage cash flow and meet customer demands by receiving smaller, more frequent deliveries versus placing large orders with a single manufacturer.

Industry Support Services

Warehouse distributors encourage employees to roll up their sleeves and get right in the action by working closely alongside those being serviced. Distributors will do whatever possible to help drive sales for both the manufacturer as well as the business owner, from employing stellar people who are enthusiastic about the industry, providing next-day delivery services to maximize customer service, offering unique marketing programs to grow a retailer’s business and developing innovative technology that improves efficiency and effectiveness.Keystone customers experience real-time selling assistance with marketing and inventory tools such as e-Keystone, designed to provide jobbers with purchasing power 24/7; modern year, make, model lookup and smart-search technology; detailed product applications, features and benefits; as well as discount positions, promotions and inventory levels. Start 2015 With A BangIn the end, how long a store or installation center has been in operation and the amount of revenue it pulls in per fiscal year has no bearing on a jobber’s ability to experience the vast benefits of doing business with a warehouse distributor. Say goodbye to doing things the hard way, and partner with a WD that can not only deliver inventory, but also a solid platform for growth in 2015.

Recent Articles

Keystone Automotive to Distribute GRID Off-Road Products

GRID Off-Road has entered into an exclusive distribution agreement with Keystone Automotive Operations covering the U.S. and Canada.

“To compete and grow in today’s dynamic retail environment, businesses like ours need to find better ways to deliver products to market quickly and efficiently,” said Lawrence Lee, owner of GRID Off-Road. “After lining up our strengths and thinking about what we really love doing—designing innovative wheels and manufacturing them to the highest quality—we came to the realization that we needed to find a partner that could help us reach our growth potential and tackle the supply chain challenges.”

GRID Off-Road evaluated several options before landing on Keystone, according to the company.

“With Keystone’s network of warehouses, fleet of trucks, commitment to inventory and complete toolkit of marketing solutions they became the obvious choice,” Lee said. “We market, design and manufacture to the highest trendsetting standards in the aftermarket today. We believe their unique ability to serve the aftermarket coupled with their approach is a perfect fit."

Keystone operates seven distribution centers in North America with a combined available warehouse footprint of over 2.5 million square feet. GRID Off-Road products will be stocked in all locations to provide next-day delivery service and improved fill rates, according to the company.

GRID Off-Road headquarters are stationed near Keystone’s new 450,000-square-foot warehouse in Eastvale, California.

“We are extremely pleased to have this opportunity to work with GRID and serve both their existing customers, our very broad customer base and the future customers we develop together,” said Bill Rogers, president of Keystone Automotive Operations. “GRID’s focus on providing quality products and a positive customer experience is in alignment with ours. Our ability to reach the market through our sales team, the BIG Show and our marketing programs will provide GRID an excellent platform for growth. We appreciate their confidence in us and will work hard to insure the potential of their products and brand is realized.”

Tim Montana Live in Concert at the Glass Cactus

Gaylord Texan and Convention Center, Grapevine, TX

Join us and WEATHER GUARD to welcome Tim Montana for a LIVE concert before the BIG Show in Dallas, Texas on February 23rd at 8:00 p.m.. Protected by WEATHER GUARD.

* You must show your convention badge for entry.
* Must be 21 to attend.

 

ABOUT TIM MONTANA

It’s easy to see why Montana’s music connects with so many people far and wide. Dubbed as one of Rolling Stone’s “Artists You Need to Know,” his musical influencers range from Merle Haggard to Guns N’ Roses. Montana’s passion for music has not gone unnoticed by his fellow musicians. “Tim is the real deal. He’s a little bit country with lots of hard rocks — or maybe he’s a rocker in touch with some serious country roots,” says ZZ Top’s Billy Gibbons. 

Tim grew up in Butte, MT in a household that did not support his musical career. He quickly learned if he wanted to make a reality of out his passion to sing and play guitar, he had to escape Big Sky Country. He packed his bags and made his way to the heart of country music, Nashville, TN. 

Soon after living in Nashville, a rodeo performance caught the attention of David Letterman. David was so impressed by Tim’s music, he personally invited Tim to perform on The Late Show with David Letterman. 

Montana continued to write and record which earned him a worldwide publishing deal with the Spirit Music Group. This led to an introduction with ZZ Top’s Billy Gibbons. The two of them collaborated on multiple different tracks including, “This Beard Came Here to Party” which was the anthem for the Nashville Predator’s 2017 Stanley Cup Playoffs. Tim followed up with writing on Kid Rock’s current single, “Tennessee Mountain Top” and “Greatest Show On Earth” as well as Mac McAnally’s current hit, “Amarula Sun.” 

In September 2017, Tim released his single, “Hillbilly Rich.” Rolling Stone called the song an, “an ode to fantasies about telling off your boss, making it rain, and having everything all at once.” Shortly after the song was released, Tim performed the single live on Fox & Friends.

To learn more about Tim Montana you can click here to visit his website.

The BIG Show to Feature Erik Qualman as Keynote Speaker

Gaylord Texan and Convention Center, Grapevine, TX

KEYSTONE AUTOMOTIVE OPERATIONS, Exeter, PA.  -  Keystone Automotive Operations is pleased to announce the addition of Erik Qualman as keynote speaker to the 2018 BIG Show lineup, Friday, February 23rd at 4:30 PM – 5:30 PM prior to show opening at 6:00 PM. “Our BIG show is bigger than ever this year and we wanted to add a Keynote Address as a new component to our program,” commented Fred Petrivelli, VP Sales for Keystone Automotive Operation. “We are always looking for ways to help our customers and believe that delivering thought provoking content and solutions that can expand the way they think about their business is important.”   He adds, “We are very grateful of Warn’s sponsorship of Erik Qualman and helping us provide an educational and entertaining jumpstart to our event,”

 

#1 Best Selling Author and Motivational Speaker Erik Qualman has performed in 49 countries and reached 25 million people this decade. His Socialnomics work has been on 60 Minutes to the Wall Street Journal and used by the National Guard to NASA. His book Digital Leader propelled him to be voted the 2nd Most Likeable Author in the World behind Harry Potter's J.K. Rowling.

What Happens in Vegas Stays on YouTube helped Qualman be listed by Forbes and Fortune as a Top 100 Digital Influencer. His business books are used in over 200 universities and he has received an honorary doctorate for his groundbreaking work.

His book How to Sell on LinkedIn is becoming mandatory reading for sales teams. Qualman was formerly a sitting professor at Harvard & MIT’s edX labs. “The digital age has brought an unprecedented focus on branding, especially social reputation. We feel Erik’s remarks will strike a chord with our customers as they look for new ways to connect with their consumers,” says Petrivelli.

For more information, attendees and suppliers should visit www.keystonebigshow.com or contact their Keystone representative.





Keystone is the leading distributor and marketer of aftermarket automotive products and services, uniquely positioned to offer customers and suppliers substantial scale, the most comprehensive inventory selection in the industry, high levels of customer service and innovative marketing support. Keystone is committed to expanding its offering to meet the ever-growing needs of its customer base, providing them what they need, when they need it most.

Holley and Keystone Automotive Operations team up to bring Bullitt Mustang to the BIG Show

Exeter, PA (February 2, 2018) The iconic 1968 Mustang fastback driven by Steve McQueen in the movie Bullitt (1968) will be on display during the Keystone BIG Show February 23-24, 2018 at the Gaylord Texan in Grapevine, TX. The Bullitt Mustang came out of hiding after 40 years of being one of the best kept secrets in automotive folklore.  It’s unveiling occurred at the North American International Auto Show this January in the Ford booth during the company’s announcement of a special edition 2019 Bullitt Mustang celebrating the 50th anniversary of the movie.

Sean Kiernan, the car’s owner, had this to say, “I’m really looking forward to showing Bullitt at the BIG Show. Being a Keystone cousin – I’m an LKQ employee – it’s fantastic that the timing of the event and the attention the car is getting are so well aligned. I think it will be awesome for our customers while creating a real buzz in Holley’s booth.”

Sean has said that his family kept the car a secret over the years with plans to eventually restore it as a father-son project. It was used as a daily driver after the Bob Kiernan (Sean’s father) purchased it in 1974 from an ad that ran in Road & Track Magazine. Auction estimates place the value of the vehicle between $4-5 million – comparable to other iconic cars like the Batmobile and James Bond’s original Aston Martin.

Two 1968 Mustang GT fastbacks were used in the award-winning film. One was sold to a private buyer and the other one, due to its condition after being thrashed around the streets of San Francisco, was destined for the salvage yard. “This original Bullitt Mustang is one of the most iconic vehicles of all time,” said Mark Gessler, president of the Historic Vehicle Association. “It’s one of the most important artifacts of the 21st century in terms of automotive history. It is a national cultural treasure.” (as quoted in USA Today).Bullitt Mustang

 “We are really excited to be bringing Bullitt to the BIG Show and it wouldn’t have been possible without the generous support of Holley. To give our customers the chance to see this very rare piece of American automobile heritage in person is thrilling,” said Bill Rogers, VP and General Manager for Keystone. “For most of our guests this will be a once in a lifetime opportunity and definitely worth the trip to Texas to see.”

The work of the Historic Vehicle Association with support from partners such as Ford Motor Company, Hagerty, Shell, Pennzoil, LKQ Corporation, American Fuel and Petrochemical manufacturers, and The NB Center for American Automotive Heritage have resulted in Bullitt being the 21st vehicle listed on the National Historic Vehicle Register.

To learn more about the Mustang Bullitt visit www.historicvehicle.org. Details about the BIG Show can be found at www.keystonebigshow.com.

 For additional information and videos click here: https://www.historicvehicle.org/documentary-films/

scroll up