The New Year is a special time filled with sincere reflection and genuine aspiration for the months to come. For the Keystone family, it also signals
a time to express gratitude for those who make it all possible—loyal employees committed to excellence from start to finish; passionate suppliers
steadfast in outfitting the aftermarket with innovative products; and valued customers on the edge of the latest trends, helping to drive consumer demand
and contribute to the continued success of this impressive industry.
2015 was a great year, one brimming with many moments that inspire an even better tomorrow for Keystone. We drove continuous improvements around the fundamentals that secure the framework of our business model—depth and breadth of inventory, sophisticated logistics, smart diversification and
knowledgeable team members who advocate excellent service. These areas serve as the backbone of long term sustainability in an ever-changing
“If You’re Not Changing Then You’re Not Growing.”
Change is a predictable force in life. Businesses can choose to guide the inevitable in a positive and profitable direction or succumb too late
without a clear path in sight. We believe with change comes growth opportunity. Proper analysis and planning allows businesses to confidently invest in
their future, ensuring a presence for many years to come.
This year we welcomed Coast Distribution System, Inc. to the Keystone family under the LKQ Corp. (Nasdaq: LKQ) umbrella, providing suppliers with
unrivaled market coverage and dealers with prime access to the largest inventory of parts and accessories in the industry. In a recent interview with RV
Business, Bill Rogers, Vice President and General Manager of Keystone, NTP-STAG and Coast, commented about the acquisition, stating the merger offers
customers a plethora of unique marketing, education, merchandising and trade show offerings that would be highly difficult to deliver effectively without
the combined resources of the now-one company. “We’re anticipating another strong year in the RV segment and are excited to be heading into the Expo season. Our combined sales force will be gathering the entire dealer family together from the existing NTP-STAG organization and welcoming new Coast
dealers to the event, which will be hosted in New Orleans this January,” said Larry Montante, Category Management Leader. It’s the ideal setting to kick-start the year!
Additionally, we expanded our logistic capabilities to include two additional warehouses in 2016, securing a foothold and extending our reach in the
Pacific Northwest, Great Lakes region and both Central and Western Canada. The new facilities located in Cheney, Washington and Brownstown, Michigan add
an additional 500K square feet of inventory space to the current 2 million sq. ft. footprint, enhancing service capabilities in these critical
geographies. “The new warehouses not only help us better expand and penetrate into various geographies, but also increase efficiencies and service levels that benefit both suppliers and customers.” said Montante. “We are committed to investing in the market with the goal of offering deeper and broader coverage across various product categories.” Customers, that spells “Cha-Ching” for you—deeper product coverage in additional locations gives you more choices and those choices can translate directly to more profit for your business.
Quality, Teamwork and Service
Investment in quality yields positive results no matter your business—manufacturing, distribution, retail or installation. And that’s certainly
true of the FX Products team, who, debuting its line of vehicle accessories at SEMA for the first time, proudly took home first runner up in the New
Products Exterior Accessories category for the HD Running Board. Additionally, Keystone’s eCommerce sales force was presented with the third annual
RealTruck Vendor Award for extraordinary commitment to EDI, inventory feeds and continual brand growth. “We’re honored to win this award. It’s great to have partners like Real Truck who are equally committed to giving customers a positive e-commerce experience,” said Lori Adams, eCommerce Sales Manager at Keystone.
The Keystone team was honored to be presented with the WD of the Year award by our partners at Advanced Flow Engineering, Inc. (aFe). This award,
accepted by Jon Ruzzi, Category Manager for Speed and Performance, and Ralph Ruzzi, VP of Canadian Sales, demonstrates the power of true partnership.
“We’re very proud to be the recipient of such a prestigious award,” said Montante. “Jon and Keystone sales have worked collectively with the aFe team to achieve long term, sustainable growth.”
The 2016 Keystone BIG Shows are upon us. An enormous amount of time, energy and resources are dedicated to making the BIG Shows an exceptional
experience for all guests. As the largest wholesale-only buying opportunity in the automotive aftermarket, the bar is certainly set high to produce an
engaging event each and every year. Montante, part of the Keystone family for more than 30 years, has witnessed the BIG Shows grow exponentially in size,
scope, quality and aftermarket influence since the inaugural launch in 1999. He’s always amazed how each year tops the one before. “More suppliers, more customers, further exposure…. It’s bigger and better every single year,” said Montante. New lines continue to be a huge focus and great source of growth for the Keystone team. Using the BIG Shows as a launching pad for many of these incoming manufacturers has been successful not only for them, but also the attendees. “We want to be part of the process to really help our customers market themselves as a local source for new and innovative products,” said Montante. There’s no better springboard than the Keystone BIG Shows. Getting first dibs on new lines, new products and new applications allows customers to get a jump start on the competition.
Mark your calendars for this year’s BIG Shows.
BIG Show East - Saturday, February 20th, 2016 Walter E. Washington Convention Center, Washington DC
BIG Show West - Saturday, March 5th, 2016 Gaylord Texan Resort, Grapevine, TX