Keystone Automotive Operations Inc.
Keystone Collateral... Keystone provides its customers customized programs proven to drive traffic to their door and deliver results.
Marketing Promotions and Publications... Our marketing promotions, publications, product, and pricing support are designed to better position customers to increase sales. We are continually evolving each flyer, catalog, and newsletter to exceed the needs and expectations of our customers and vendors. By targeting the customer segments they serve, programs like the Vehicle Specific Catalogs (VSCs) and Specialty Flyers help business operators use their marketing funds more efficiently.
Better Positioning our Clients for Success... Customers who participate in our marketing programs often tell us that the options Keystone has provided them are second to none. The wide variety of publications, materials and support we offer better position our clients for growth and success. In addition to catalogs and flyers, Keystone also offers other retail promotions, such as displays, signage, email, and mail services - all proven methods to deliver results.
Vehicle Specific Catalogs (VSC)... Keystone's Vehicle Specific Catalogs meet the individual needs of car and truck enthusiasts. When displayed prominently in a retail store, consumers are more likely to ask for and use our Vehicle Specific Catalogs as their primary accessory-ordering tool. Vehicle Specific titles include:
These programs allow our customers to target their consumers with the "right" type of product catalog - one that specifically addresses their consumer's vehicle and need.
Specialty Catalog... Keystone's Specialty Catalog also known as the "Big Book" is designed to serve as the premier industry source for car and truck enthusiasts to reference the parts they need. The "Big Book" also serves as the counterman's primary selling tool.
The Specialty Catalog offers the most comprehensive product listing from the top manufacturers in the automotive aftermarket industry. Cover options are available so each customer can select the look that best suits their business. Our customers can show their consumers that they are a "one-stop shop" for everything in the automotive aftermarket accessory industry. By making catalogs available to the retail consumer, Keystone empowers its customers to develop long-term relationships with their consumers that will keep them coming back for more.
Specialty Flyers... Keystone's Specialty Flyers are designed for insertion into local newspapers for targeted consumer mailings or for distribution at local car shows, car washes, malls, and in stores. We provide seasonally themed, high-quality flyers that feature a wide variety of products at prices verified to be competitive.
Keystone Performance... Keystone's Parts Newsletter is a publication that targets customers already in the Speed & Performance business and who want to expand into this Category. The Newsletter is distributed multiple times per year. This marketing tool features products and pricing for all performance categories and applications - from safety to engine building and everything in-between.
Monthly Newsletter... Stay informed about the newest products, hot seasonal specials, special promotions, and our fabulous BIG Show and other events.