Keystone News

The Benefits Of Working With A Warehouse Distributor

Partnering With A Warehouse Distributor: A Recipe For Growth

Wholesalers serve as an integral partner in the traditional three-step distribution model within the specialty auto products market space. Their role is to facilitate business relations between the manufacturing community and retailers and restylers, connecting those they serve with the purchasing power of end consumers. As business builders, the goal of any wholesale distributor is to enhance the purchasing experience for customers by providing access to comprehensive inventory levels, a reliable logistics and delivery system, dependable technological tools and friendly, knowledgeable customer support.

But there is one thing that all players in the automotive aftermarket need in order to be successful — consumer demand. Fortunately, 2014 was a strong year in the automotive industry, up 5.8 percent in sales in comparison to 2013, with predictions standing tall in 2015. According to Reuters, “U.S. auto sales will end the year strongly, as December sales will be 10.4 percent higher than a year ago. U.S. auto sales will hit 17 million in 2015 for the first time since 2001,” said representatives of JD Power & Associates and LMC Automotive. These statistics paint a positive picture for wholesale distribution channels, allowing for stronger, more aggressive investments in inventory, infrastructure, programs and people.

Depth And Breadth Of Inventory

Whether in business as an independent storefront or installation center, a national or regional auto parts chain, or an e-commerce seller, a wholesale distributor has the key manufacturing relationships that offer access to thousands of brands and an even more impressive portfolio of products. Keystone Automotive Operations, Inc., one of the largest and leading wholesale distributors in the specialty auto products market space, stocks products from more than 800 manufacturers and 300,000-plus SKUs to best serve the needs of its customers. These manufacturers and product categories are organized into market segments, which are managed by a team of automotive experts who execute first-to-market initiatives — including new lines, new products and new applications — monitor regional and national trends, as well as forecast and analyze product demand to maintain high service levels, so customers have the ultimate product fulfillment experience. Wholesale distributors do the legwork so manufacturers can focus their efforts on filling the pipeline with innovative product development, and retailers and installers can fulfill customer demand while growing their businesses.

Logistics And Delivery

In an environment where end consumers have various online and brick-and-mortar options available to them, all wholesale distributors understand the importance of capturing demand. Consistent, dependable delivery and customer service is of immense importance to help retailers and restylers close the sale at the point of a customer purchase.Keystone has developed a robust and sophisticated logistics system that operates via highly reliable and route-based fulfillment networks. Its six warehouses and nearly 50 cross-dock locations are strategically positioned throughout the country to best meet the delivery demands of customers throughout North America. Keystone customers have the greatest variety of product selection, enjoy later product order cut-off times and earlier deliveries, as well as experience personalized driver delivery, returns and pick-ups. Doing business with a wholesale distributor ensures you have the product you need, when you need it most — no matter how large or small the order is. Retailers are able to better manage cash flow and meet customer demands by receiving smaller, more frequent deliveries versus placing large orders with a single manufacturer.

Industry Support Services

Warehouse distributors encourage employees to roll up their sleeves and get right in the action by working closely alongside those being serviced. Distributors will do whatever possible to help drive sales for both the manufacturer as well as the business owner, from employing stellar people who are enthusiastic about the industry, providing next-day delivery services to maximize customer service, offering unique marketing programs to grow a retailer’s business and developing innovative technology that improves efficiency and effectiveness.Keystone customers experience real-time selling assistance with marketing and inventory tools such as e-Keystone, designed to provide jobbers with purchasing power 24/7; modern year, make, model lookup and smart-search technology; detailed product applications, features and benefits; as well as discount positions, promotions and inventory levels. Start 2015 With A BangIn the end, how long a store or installation center has been in operation and the amount of revenue it pulls in per fiscal year has no bearing on a jobber’s ability to experience the vast benefits of doing business with a warehouse distributor. Say goodbye to doing things the hard way, and partner with a WD that can not only deliver inventory, but also a solid platform for growth in 2015.

Recent Articles

Keystone Automotive Operations and Elby Bikes join forces to distribute Electric Bikes across North America

 

August 1, 2020

Elby Mobility has entered into an exclusive distribution agreement with Keystone Automotive Operations covering the entire U.S. and various parts of other countries. Elby Bikes created its first e-bike with an industry-leading hydroformed step-through frame design and continues to innovate in the e-mobility market.

"With the growth in the e-bike market over the past few years, businesses like ours need to secure, strategic partnership programs with a company like Keystone, that deliver products to market more efficiently and quickly," said Frank Stronach, owner of Elby Bikes and founder of automotive products manufacturer, Magna International. "Our strengths have always been creating and designing high quality industry-leading products and bringing them from concept to reality. We are also excited to show what we have for 2021, and we feel Keystone is the best partner to launch with"

Elby Mobility evaluated several options before landing on Keystone. "I have been a pioneer in the automotive aftermarket for decades and we feel that Keystone is the perfect fit for the growth of Elby Mobility. Under our new leadership team, we are excited to support the distribution and B2B platform once again."

"We are very happy to partner with Elby Mobility in this rapidly growing space." Said Andy Morgan, category director for Keystone Automotive Operations. "Elby’s ebikes are extremely high quality, use top notch components and are consistent with the quality we expect. The product is very well designed, operates impeccably and most of all are fun to ride! We are excited to serve a new dealer base as well as offering them to our existing customers."

Elby Bikes

About Elby Mobility

Founded in 2019, Elby Mobility is pioneering a revolution in the way we move through our communities and cities. Elby Mobility’s ebikes provide empowering alternatives to move people through their communities with ease. By providing a scalable, leading-edge solution, we strive to relieve the pain points of transportation and build value for businesses. At the same time, we know our electric-powered solutions are contributing toward a sustainable future, reduced congestion, a cleaner environment, and higher quality of life for everyone.

Elby Mobility sells directly to consumers but is also a leading provider of ebike fleets to hospitality properties, corporate and collegiate campuses, high-density residential communities, and municipal governments. These fleets provide organizations with new opportunities for revenue generation, improved customer engagement and loyalty, and methods to advance corporate sustainability initiatives.

Elby is welcoming, aspirational, connected, and built to carry us all into a better future. Most of all, they’re incredibly fun to use. Elby. Feel Electric.

For more information on Elby Mobility, please visit https://www.elbybike.com

COVID-19: How we are responding, a message from our President

 

 

To our trusted suppliers and customers:

The unprecedented effects of COVID-19 (coronavirus) are having a tremendous impact on our lives and businesses. The health, safety and wellbeing of our employees, customers and suppliers is our primary concern and we are continuing to take actions to mitigate the risks across all our facilities based upon guidance provided by the U.S. Center for Disease Control (CDC), the World Health Organization (WHO), the Occupational Safety & Health Administration (OSHA) and other public health authorities and resources. We continue to expect that all employees and drivers remain vigilant in maintaining proper hygiene habits in addition to social distancing.

Our practices have been enhanced to include more frequent, regular cleaning and disinfecting of delivery vehicle surfaces such as interiors and steering wheels, remote controls on lifts, doorknobs and other areas of the vehicles that are frequently touched. We have modified travel and in-person meeting policies appropriately and expect our employees to stay home if they show symptoms or feel sick. We have instituted rigorous cleaning and sanitation practices throughout all our warehouses, vehicles, offices and facilities. Where possible, employees have been transitioned to work at home while we have established strict distancing guidelines for associates working in any of our operating facilities.

We actively monitor the fluid developments of this situation as we continue to serve our customers and support the interests of our suppliers. Many of our customers and suppliers are small and medium-sized, independent essential businesses and as a vital component of the supply chain, we are doing everything we can to service them and the communities and consumers they serve.  In the furtherance of this objective, we continue to receive and process orders and maintain deliveries where there is demand and not limited by government restrictions.

We understand the economic realities of this unprecedented situation with their impact on our industry and believe that in staying the course, we can take steps to mitigate the disruption to our business partners.  We are confident that this challenge will pass, and we will move forward together.

We wish you safety and health and thank you for your support.

Thank you,
Bill Rogers

eKey App Used by Over 1000 Jobbers
The eKey Mobile App launched early 2019. No more were Jobbers tied to a computer terminal. The app gave the flexibility to access eKeystone tools from anywhere they choose. In addition to Year/Make/Model and VIN barcode reader, Jobbers can use the Smart Search tool they are familiar with from the eKey website. It doesn’t stop there, once the parts are orders on the app, Jobbers can track the status of their delivery truck, ensuring that service schedules can be maintained. The app is available for download on the iTunes App Store and Google Play.
Keystone Automotive Launches Exclusive Interactive Garage Integration
Keystone Automotive Operations, distributor and marketer of automotive aftermarket products and services, has now exclusively integrated Interactive Garage, a virtual custom vehicle build visualizer, into its dealer transactional portal, eKeystone.com.

This new tool allows Trial and Premium subscribers to the eKeystone.com platform a visual sales tool to demonstrate to their customers exactly how their selected parts and accessories will appear on their vehicles prior to purchase and installation.

“It is important to us that we continue to develop enhancements to the eKeystone user experience for our jobbers while providing them with tools designed to assist the sales process and help them grow their businesses,” says Keystone vice president, category management, Larry Montante. “We believe that high-quality services such as Keystone Interactive Garage add significant value to our eKeystone Premium users with an easy-to-use tool that their customers will appreciate.”

Accessed via eKeystone.com, the Keystone Interactive Garage features 38 base vehicles sorted by year make and model, along with their corresponding color options and at launch, features more than 10,000 individual part variations from nearly 90 participating suppliers. Customized builds can be provided to in-store customers as a printout while the parts themselves can be added to the eKeystone cart with a single click.

“We developed Interactive Garage to be the perfect complimentary sales tool for jobbers, dealerships, and accessory manufacturers to provide the best user experience for the ultimate customer: the end consumer,” states Interactive Garage CEO and founder, Ryan Hagel. “Teaming up with Keystone provides our platform significant access into the marketplace that will aid in the acceleration of aftermarket product sales through visual vehicle personalization for users across the U.S. and Canada.”

This addition to the platform is now available and included with eKeystone Premium subscriptions. A customized version is also offered that delivers jobbers the ability to manage their retail pricing, customize the look and feel of the user interface, and incorporate the tool into their own websites.

“We’re receiving a tremendous response to Keystone Interactive Garage from our jobbers as well as our supplier partners,” added Montante. “With new parts being added daily, we will continue to expand the product offerings and with it, the variety of custom build options.”

2019 SEMA Show attendees will have the opportunity to learn more about the Keystone Interactive Garage when they visit the Keystone Booth #21249, while those who will not be attending the show are encouraged to speak to their Keystone representative for more information or visit: http://wwwsc.ekeystone.com/KIG.
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