Keystone News

Attending Wholesale Events Like Keystone's BIG Show Can Lead To Success

It’s show season. And once again, Keystone Automotive Operations, the largest North American distributor of specialty auto products, offered its customers and the manufacturing community one of the most extensive wholesale-only buying opportunities in the industry. Known as the Keystone BIG Show, the event has grown in size, scope, quality, customer and manufacturer participation, as well as aftermarket influence, since its inception in 1999.

From the original venue in Secaucus, New Jersey, later expanded to Atlantic City, Keystone now hosts two first-class events annually. This year, the BIG Show was held in February at the Walter E. Washington Convention Center in Washington, D.C. The March event took place at the Gaylord Texan in Dallas. "We’ve witnessed the show run out of floor space and outgrow the original venue in Secaucus,” said Mike Katz, national account manager at Werner Co. “Being the primary sponsor of the BIG Show in Dallas, (afforded) Weather Guard®/KNAACK® the opportunity to team up with Keystone and create an exciting marketing campaign leading up to and through the event.”

How Continued Growth Benefits Attendees

Regardless the size of a business or its focus -- off-road, truck accessory or performance -- the BIG Show covers it all. “There’s something for everyone, from a mom-and-pop shop to a large retail chain,” said Chuck Morrison IV, family partner at Truck’n America in Waldorf, Maryland. “The BIG Shows happen at the perfect time of year when new vehicles and products are being released. We’re able to gather market information, build our inventory for the remainder of the year, and get our shelves stocked nicely after the winter,” he added.

Hundreds of the industry’s top manufacturers exhibit at the BIG Shows to share current trends, as well as showcase new vehicles, product releases and applications. Bestop, TrailFX, Edelbrock, Magnaflow and Mickey Thompson were among the many recognizable names in attendance. Others, such as Black Mountain Jeep®, are new to the BIG Show scene and used it as a platform to garner support for their brand and to meet retailers.

Kurt Gassen, owner of Topper World Truck Accessories, Gretna, Louisiana, was looking to expand his Jeep product lineup. “We’re working on a custom Jeep build, so the show is very beneficial to learn about new and existing products from an install standpoint and get others’ opinions. We purchased Black Mountain Jeep products for the first time, and they went out of their way to send us a thank you and some merchandise,” said Gassen. Such acts of appreciation embody what the BIG Show represents: an opportunity to learn, interact and grow together long term.

Thousands of fellow Keystone customers, their families and employees attended the events to take advantage of the impressive manufacturer presence, show specials, giveaways and cash incentives, business-building, networking and in-store merchandising opportunities, as well as custom vehicles and celebrity appearances.

“My favorite aspect of the show as a manufacturer is being able to directly influence and capture the sale with the jobber by showcasing new, innovative products, providing product knowledge and demonstrations, as well as offering exciting promotions the day of the show,” said Katz.

Additionally, the shows offered retailers an outlet to connect with other professionals, enjoy the exciting atmosphere, and meet the sales and management teams committed to customer business growth.

“It’s a great opportunity to get out from behind the counter, meet the people you’re doing business with and put a face with a name,” said Morrison.

Gassen believes the BIG Shows provide an opportunity for retailers to connect personally and professionally, share best business practices and engage with manufacturers the old-fashioned way: face-to-face. He made an important connection, critical to his business short and long term. “Personal relationships go further than price points,” said Gassen.

We couldn’t agree more. Customer attendance is at the very core of BIG Show success. On behalf of Keystone and all participating manufacturers, our sincere gratitude for their commitment and enthusiasm for this exciting industry, our company and the continued success of the Keystone BIG Shows.

 

Recent Articles

Larry Montante - 2021 SEMA Board of Directors Candidate
Larry Montante - 2021 SEMA Board of Directors Candidate

Larry Montante - 2021 SEMA Board of Directors Candidate


Keystone Automotive Operations is proud to announce that after a rigorous vetting process, our very own Larry Montante is a Candidate on the ballot for the 2021 SEMA Board of Directors.

For more than 37 years, Larry Montante has been instrumental in the success of Keystone Automotive Operations. Launching his career in the warehouse then on to roles in Retail, Sales, Purchasing, and Marketing, Larry has risen through the ranks to his current position as Vice President of Category Management. Throughout his time with Keystone, Larry has fostered important relationships with the automotive retail community along with the manufacturers that supply products to the industry.

Now, at a time when the automotive aftermarket is facing some of its most unique challenges, Larry has decided to parlay his lifetime of experience into a role where he can be a strong, positive influence on the industry as he vies for a seat on the Specialty Equipment Market Association (SEMA) Board of Directors. Having been chosen as a candidate for the position, Larry’s campaign emphasizes his years of experience in multiple leadership roles along with his genuine understanding of the needs of retailers, suppliers, and consumers in this rapidly evolving marketplace.

As he looks to make an impact on the future of the industry, Larry’s knowledge, passion and energy make him an idea individual to join the SEMA Board while they work to protect our industry and continue to inspire and educate future automotive enthusiasts. There is much work to be done and Keystone Automotive Operations is proud that one of our own, Larry Montante is ready to roll up his sleeves and do what it takes to get the job done.

To learn more about Larry Montante and his SEMA Candidacy, please visit: Larry4SEMA.com and follow him on Facebook for updates https://www.facebook.com/Larry4SEMA

Keystone Automotive Operations and Elby Bikes join forces to distribute Electric Bikes across North America

 

August 1, 2020

Elby Mobility has entered into an exclusive distribution agreement with Keystone Automotive Operations covering the entire U.S. and various parts of other countries. Elby Bikes created its first e-bike with an industry-leading hydroformed step-through frame design and continues to innovate in the e-mobility market.

"With the growth in the e-bike market over the past few years, businesses like ours need to secure, strategic partnership programs with a company like Keystone, that deliver products to market more efficiently and quickly," said Frank Stronach, owner of Elby Bikes and founder of automotive products manufacturer, Magna International. "Our strengths have always been creating and designing high quality industry-leading products and bringing them from concept to reality. We are also excited to show what we have for 2021, and we feel Keystone is the best partner to launch with"

Elby Mobility evaluated several options before landing on Keystone. "I have been a pioneer in the automotive aftermarket for decades and we feel that Keystone is the perfect fit for the growth of Elby Mobility. Under our new leadership team, we are excited to support the distribution and B2B platform once again."

"We are very happy to partner with Elby Mobility in this rapidly growing space." Said Andy Morgan, category director for Keystone Automotive Operations. "Elby’s ebikes are extremely high quality, use top notch components and are consistent with the quality we expect. The product is very well designed, operates impeccably and most of all are fun to ride! We are excited to serve a new dealer base as well as offering them to our existing customers."

Elby Bikes

About Elby Mobility

Founded in 2019, Elby Mobility is pioneering a revolution in the way we move through our communities and cities. Elby Mobility’s ebikes provide empowering alternatives to move people through their communities with ease. By providing a scalable, leading-edge solution, we strive to relieve the pain points of transportation and build value for businesses. At the same time, we know our electric-powered solutions are contributing toward a sustainable future, reduced congestion, a cleaner environment, and higher quality of life for everyone.

Elby Mobility sells directly to consumers but is also a leading provider of ebike fleets to hospitality properties, corporate and collegiate campuses, high-density residential communities, and municipal governments. These fleets provide organizations with new opportunities for revenue generation, improved customer engagement and loyalty, and methods to advance corporate sustainability initiatives.

Elby is welcoming, aspirational, connected, and built to carry us all into a better future. Most of all, they’re incredibly fun to use. Elby. Feel Electric.

For more information on Elby Mobility, please visit https://www.elbybike.com

COVID-19: How we are responding, a message from our President

 

 

To our trusted suppliers and customers:

The unprecedented effects of COVID-19 (coronavirus) are having a tremendous impact on our lives and businesses. The health, safety and wellbeing of our employees, customers and suppliers is our primary concern and we are continuing to take actions to mitigate the risks across all our facilities based upon guidance provided by the U.S. Center for Disease Control (CDC), the World Health Organization (WHO), the Occupational Safety & Health Administration (OSHA) and other public health authorities and resources. We continue to expect that all employees and drivers remain vigilant in maintaining proper hygiene habits in addition to social distancing.

Our practices have been enhanced to include more frequent, regular cleaning and disinfecting of delivery vehicle surfaces such as interiors and steering wheels, remote controls on lifts, doorknobs and other areas of the vehicles that are frequently touched. We have modified travel and in-person meeting policies appropriately and expect our employees to stay home if they show symptoms or feel sick. We have instituted rigorous cleaning and sanitation practices throughout all our warehouses, vehicles, offices and facilities. Where possible, employees have been transitioned to work at home while we have established strict distancing guidelines for associates working in any of our operating facilities.

We actively monitor the fluid developments of this situation as we continue to serve our customers and support the interests of our suppliers. Many of our customers and suppliers are small and medium-sized, independent essential businesses and as a vital component of the supply chain, we are doing everything we can to service them and the communities and consumers they serve.  In the furtherance of this objective, we continue to receive and process orders and maintain deliveries where there is demand and not limited by government restrictions.

We understand the economic realities of this unprecedented situation with their impact on our industry and believe that in staying the course, we can take steps to mitigate the disruption to our business partners.  We are confident that this challenge will pass, and we will move forward together.

We wish you safety and health and thank you for your support.

Thank you,
Bill Rogers

eKey App Used by Over 1000 Jobbers
The eKey Mobile App launched early 2019. No more were Jobbers tied to a computer terminal. The app gave the flexibility to access eKeystone tools from anywhere they choose. In addition to Year/Make/Model and VIN barcode reader, Jobbers can use the Smart Search tool they are familiar with from the eKey website. It doesn’t stop there, once the parts are orders on the app, Jobbers can track the status of their delivery truck, ensuring that service schedules can be maintained. The app is available for download on the iTunes App Store and Google Play.
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