Ben Chase is committed to giving his
customers a competitive edge, helping them
differentiate themselves in the business.
“Diversify, diversify, diversify to stay alive with
the changes in trends and e-commerce,”
Pennsylvania State University, BA Communications
Ben Chase, a sales account manager and active participant in SEMA’s Young Executives
Network (YEN), is based out of the Corona, California Keystone call center. Chase is the
ultimate enthusiast—eager to rev any engine and tackle any adventure. Watch him cruise
in a Chevelle, welcome the purr of a track-ready Corvette, freedom ride the open road on a
motorcycle or hit the off road with a four wheeler. His admirable passion and comprehensive
knowledge of the automotive industry have earned him a nod from co-workers, customers
and industry leaders alike.
22 months is a relatively short stretch when considering
the span of one’s entire career, yet Ben Chase has made
an obvious impact during his time at Keystone Automotive.
Chase’s impressive industry knowledge, extensive retail
experience and longtime commitment to the enthusiast
lifestyle make him a seasoned, valuable addition to the
Keystone team and earn him credibility with customers.
“I can honestly tell my customers that I know what it’s like
to be on both sides of the phone. Been there, done that and I
know what you’re up against. So let’s not only figure out what
you need today, but also take a look at the things you’re going
to need tomorrow, the day after and so on in order to continue
growing and better serve your customers,” said Chase.
“I proactively call [my customers] in an effort to grow their
business because that’s who we are and that’s how we
operate at Keystone. We don’t just take orders. We execute,
we grow and we take a vested interest to make you a bigger
business,” continued Chase.
That’s the attitude of a winner, the kind of advocate you want
for your business and the kind of employee Keystone is proud
to have serving its customers.
A Well-Rounded Addition to the Team
Chase’s resume brims with tremendous professional
experience over the past two decades, quickly working his
way up from washing storefront windows, cleaning floors,
stocking shelves and serving customers from behind the
counter to overseeing inventory, purchasing and general store
“I started working at the local Jiffy Lube before I could even
drive a car,” he laughed. “I did everything from changing oil
and filters to cleaning cars and working behind the counter.”
As a teenager, Chase hooked up with a local speed shop where
he’d spend the next 16 years molding his fascination with
anything motorized into a promising career path. “I ruffled a
few feathers being so young and catching on so quickly, but it
paid off. I was just so excited to be around cool cars all day,”
said Chase. “After college, I was offered a position to oversee
inventory and purchasing management. That’s how I became
familiar with Keystone and when it was time to change paths
from retail to wholesale, Keystone was the call I made,” he
continued. “It was a very smooth transition and I’m fortunate
to work alongside a really wonderful, talented crew.”
But it’s Chase’s soft spot for the customers that take an
account from business partnership to long-term relationship.
He shows exemplary skill in connecting with others and it’s
this trait that functions as a base of trust with his accounts. “I
connect with my customers and I know what I’d want if I were
in their shoes since I’ve been in their shoes,” said Chase.
“They know I’m a car guy, recognize my experience and
value my opinion. We shoot the breeze on NHRA standings,
new vehicles, events… you name it. So it’s the greatest
compliment when they ask for my advice. What would I do?
How would I handle it? That’s great,” he said.
Passion for the Lifestyle, the Industry and Community Service
Chase’s daily contributions and overall team presence in
the call room far exceed the tangible. It’s his professional
experience coupled with a sincere appreciation for
automotive craftsmanship that delivers a one-two punch.
“I guess you could say that octane runs through my blood,”
said Chase. “If it’s on wheels and goes fast then I’ve been
into it. From classics to newer models, I don’t discriminate.
[I appreciate] anything fun and fast to get the adrenaline
pumping—that’s where it’s at.”
And The Industry?
Chase can’t get enough. “It’s fascinating that no matter
what cool innovation comes out, there’s always someone
pushing the envelope… more power, more torque, better
results,” said Chase. “When the OE’s are putting out 600-
700 horsepower with a warranty, wow… this industry just
keeps reshaping boundaries.”
Kathryn Reinhardt, Marketing Manager at Magnaflow and
this year’s SEMA Person of the Year, was quoted as saying,
“If you love what you do then you’ll never work a day in
your life.” Enthusiasts like Chase couldn’t agree more. “I’ve
made a career out of a hobby and get paid to stay on top of
the things I love to do and share my knowledge about an
industry I’m fascinated with,” he said.
Chase pours that same passion into his personal life. As
humbling as it is to be chosen as a stand-out employee,
there’s nothing more humbling than using one’s Godgiven
talents to serve the less fortunate, choosing to
see, understand and embrace life from a disadvantaged
perspective and walk a mile in their shoes.
In recent years, Chase put his life on hold to dedicate two
years of service to the underprivileged of Rio de Janiero,
Brazil. He worked alongside other volunteers in some of
the poorest of the poorest neighborhoods performing
community service, organizing clean-up projects and
completing various missionary initiatives. “I learned a
lot about life in a developing nation,” Chase said as he
reflected how fortunate we are as a country to not be facing
such wide-spread destitution. “Helping other people is just
the best part of life. I get something out of it…. I get more
out of it than I feel like I’m giving.” And we know Chase
certainly is giving it all he has, both on the sales floor and
in the community.